Top 5 Social Apps Performance in Ghana Q4 2024

In the fourth quarter of 2024, the top social apps in Ghana showed varied performance trends across downloads, revenue, and active user metrics. This analysis, based on Sensor Tower's unified platform data, highlights the key insights for each app.

TikTok Lite - Save Data & Fast saw consistent weekly revenue, peaking at around $11.9K in the final week of December. Downloads fluctuated, reaching a high of approximately 141.5K in early October, while weekly active users remained stable, ending the quarter at about 4.2M.

Facebook Lite experienced a slight increase in weekly revenue, with a peak of $1.2K in mid-October. Downloads remained steady, peaking at 87.4K in early December. The app maintained a consistent active user base, closing the quarter with approximately 3.1M users.

Instagram showed a notable rise in weekly revenue, reaching $1.9K in mid-December. Downloads peaked in early November at about 75.4K, and active users increased to approximately 3M by the end of the quarter.

SOYO: Meet & Chat Party had fluctuating revenue, peaking at $680 at mid-October. Downloads decreased over the quarter, from 44K in early October to about 9K by the end. Active users were recorded at approximately 21.7K in the last week of December.

Lastly, Status Saver - Video Saver showed a gradual increase in downloads, peaking at 22.3K in early November. Active users saw a slight increase, ending the quarter at about 245.7K.

For more detailed insights and analysis, visit Sensor Tower's platform.